Publish Date: 05/01/2018
One of the most important elements of success is the feeling and first impression that visitors get when they enter your eShop. More specifically, the ease of purchase is a vital contributing factor in facilitating returning customers.
Read the 6 points below to understand what you eShop should include at the least:
Publish Date: 05/12/2017
Instagram has become very popular in advertising, but especially in facilitating attractive product presentations and successful product placements.
Find following 6 simple steps to help your company start actively using Instagram, a social media with bright future in advertising:
Publish Date: 06/11/2017
It is well known that social media have become one of the most important ingredients of the digital marketing mix. People spend way too many hours per day in each and every social channel, leaving companies with no other choice but to use them in their strategic planning.
Here are 5 tips for effectively utilize them in promoting your business:
Publish Date: 09/10/2017
Every social media serves a specific purpose. Therefore for example you can use Instagram to showcase your products, you can use Facebook to create contests, or twitter to make quick announcements. However always you have to use them to create traffic to your webpage, which should be your strong key.
Here are the 6 important points to consider:
Publish Date: 06/09/2017
Research indicates that email marketing can have immediate positive results for a business, assuming that it is used properly and it is able to give immediate boost to your sales, to the number of recurring customers, and to the average purchase volume done by each buyer. Nevertheless, most of the times, a large number of promotional emails that companies send, end up in the junk folder.
Read below the steps to follow to minimize the chance of being ‘junked’.
- Avoid irrelevant material in the content
- Add a clear unsubscription option
- Break your large senders lists into smaller
- Also avoid any large images, which convert your e-mail to spam
- Avoid the use of 2 or more consecutive capital letters in the Subject
- Avoid spammy words such as Free, Special Offers, etc. in the Subject
Please note that this is just a small list of the several factors that affect email deliverability. Our Email Marketing seminar guide you through the entire process of minimizing the chances of being perceived as a spammer.