Email Marketing – How to build a listPublish Date: January 20, 2012
List building is the process of getting more people to subscribe to your recipient list. Keep in mind that building an effective subscriber list takes time. Bellow find a list of factors that play a vital role on how not to be perceived as a spammer. Use your corporate Website to Build Your List The first thing here is to have an email subscription form and the second thing is to have that form in a place where visitors can see it very easily without having to scroll. OK. We got that. How about convincing people to subscribe to your list? Build Your List with IncentivesMost of the people are skeptical about giving you their email address and name. To bypass this obstacle you encourage them to sign up by giving them a bonus. Common incentives include:
- Weekly newsletter
- White papers
- Free e-book or special report
And do not forget this. People should be able at all times to unsubscribe from your list. This can happen in two ways. Have an unsubscribe button next to the subscribe one in your website, but most importantly include an unsubscribe link at the bottom of your emails.